drink

http://www.vitaminwater.com/

this is the vitamin water i've been talking about to different people.
the thing here in switzerland is: either you drink sweet soda like coke, sprite, rivella; fruit juices (of which the selection has gotten better. all the smoothie-brands that've popped up in the recent years!); or water. there have been some aims at marketing/selling drinks that combine the positive characteristics of the latter drinks: healthyness (water, fruit juices) + good taste (fruit juices and sodas) + affordable (water and sodas). henniez, aproz, badoit, rhäzünser, valser - all the big names in (ch-) water have produced a sweetened alternative to their bubbled water. have any of them succeeded? i haven't witnessed an expansion. we know that appenzeller water landed a hit with "flauder", but they failed to find proper successors.
gazosa has made itself a name. the've found the right marketing for their 4 or 5 flavoured, bubbled waters; gazosa working perfectly as a soda-alternative to the bohemian zurich crowd.
now, i don't know if vitaminwater would work here. i just know that the swiss waterpeople + marketers are lazy and uncreative and effortless. and that i really do miss a healthy, good-tasting and affordable drink in the fridge at the supermarket.